About Us

For over 45 years, ABN Group has been a pioneer in the building, property, and finance industries, making the dream of home ownership a reality for thousands in Western Australia and Victoria. Our market-leading companies include Dale Alcock Homes, Homebuyers Centre, Webb & Brown-Neaves, PACT, Resolve Finance and Home Collective. We've crafted over 90,000 homes, ranging from first homes to luxury residences, all while maintaining the trust of our community – 1 in 4 customers referred to us by someone who believes in our commitment. 

Join the Team at ABN Group

Are you a performance-driven digital marketer who thrives on optimising campaigns and scaling results? We’re looking for an experienced Digital Marketing Specialist  - Paid Social to join our dynamic team and take ownership of paid social performance across a portfolio of leading building and property brands.

In this role, you’ll be responsible for planning, executing and optimising paid social campaigns across platforms including Meta, TikTok and emerging channels. You’ll combine data, creative thinking and commercial acumen to drive qualified leads, improve cost efficiency and deliver measurable growth.

The Role

Reporting to the Digital Marketing Manager, you will lead the strategy and execution of paid social campaigns across multiple brands. You will be accountable for performance outcomes, ensuring campaigns are optimised to drive lead generation, brand growth and commercial impact.

You’ll work closely with brand, agency and the digital team to ensure campaigns are insight-led, audience-first and performance focused.

• Develop and execute paid social strategies across Meta, TikTok and other paid social platforms
• Manage campaign setup, optimisation and reporting across multiple brands and objectives
• Drive continuous testing across audiences, creative, placements and bidding strategies
• Monitor and optimise towards key KPIs including CPL, CPA, ROAS and lead quality
• Partner with creative teams to brief high-performing ad concepts aligned to platform best practice
• Analyse performance data and provide clear insights and recommendations to stakeholders
• Manage budgets effectively to maximise return and efficiency
• Stay ahead of platform updates, industry trends and evolving best practice in paid social
• Ensure tracking, tagging and attribution are correctly implemented and validated

About You

We’re looking for a commercially minded performance marketer who thrives in a fast-paced environment and enjoys balancing strategy with hands-on execution.

You will bring:

• Proven experience managing paid social campaigns across Meta and TikTok
• Strong understanding of conversion optimisation, audience segmentation and funnel strategy
• Experience managing significant monthly media budgets
• Advanced knowledge of Ads Manager, Business Manager and reporting platforms
• Strong analytical skills with the ability to translate data into actionable insights
• Experience working with tracking frameworks including Meta Pixel and conversion events
• Excellent stakeholder management and communication skills
• A proactive mindset with a passion for testing and optimisation

Experience within property, finance or retail sectors is highly regarded but not essential.

If you’re passionate about paid social media, performance strategy and continuous optimisation, we’d love to hear from you.

Why ABN?

We're not just offering a job; we're inviting you to be part of a family that values innovation, passion, and excellence. Here, you'll find a collaborative culture, a high-performing team driven to be better, and a work environment where you can truly thrive.  Our employee benefits include:

• In-House Discounts: Exclusive discounts to enjoy
• Flexibility: Work arrangements tailored to support your work-life balance
• Career Growth: Opportunities to elevate your career within a thriving organization
• Wellness Focus: Dedicated programs to nurture your well-being
• Health Coverage: Access discounted private health insurance
• Parental Leave: Paid leave for both primary and non-primary carers

What's Next?

Apply now if who we are resonates with you and you think you have what is required to fill this exciting role.