
Digital Marketing Specialist
- 494419
- Melbourne
- Marketing/PR/Communications
- Full-time (Permanent)
Who Are We?
ABN Group is Australia’s leading construction, property, and finance company, operating across Victoria and Western Australia. We lead the market in every segment, from first homes to luxury residences, delivering the dream of home ownership. In Victoria, our brands include Boutique Homes, Homebuyers Centre and Resolve Finance.
We Will Provide
We offer a competitive salary, generous product discounts, reward and recognition programs, and a range of health and wellbeing benefits, including an onsite gym and Employee Assistance Program. Additional perks include a industry-leading parental leave scheme, subsidised barista-made coffees, free staff breakfast, and ongoing learning and development to support your career growth.
Our vibrant culture thrives on recognising and developing talent. You’ll enjoy regular social activities, work with a fantastic team, and be supported by approachable leaders with a clear and aligned vision.
What You’ll Do
Your responsibilities will include-
- Building and deploying ad hoc campaigns (newsletters, product releases, activations)
- Design and optimise automated customer journeys (welcome, nurture, re-engagement)
- Leverage Salesforce Marketing Cloud tools (Einstein AI, Cloud Pages, Content Blocks)
- Maintain a clean, compliant, and well-structured marketing automation environment
- Collaborate with internal teams and external partners to align campaigns with business goals
What You’ll Bring
The ideal candidate will have:
- 2+ years’ experience in marketing automation using Salesforce Marketing Cloud
- Strong understanding of email deliverability, segmentation, and personalisation
- Proficiency in HTML / CSS (for Email) & AMPscript
- Experience managing stakeholder relationships and juggling multiple priorities
- A strong passion for customer experience and lifecycle marketing, paired with a talent for problem-solving and simplifying complex challenges
Why Join Us?
At ABN Group, people are at the heart of everything we do. We are an equal opportunity employer and value diversity and inclusion, reflecting the communities we serve. Employment decisions are based on merit, and we welcome applications from all backgrounds.
You must have the right to live and work in Australia to apply.
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