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Digital Marketing Specialist

  • 495422
  • Perth
  • Marketing/PR/Communications
  • Full-time (Permanent)

Join The Team at ABN Group

Are you ready to take your digital marketing expertise to the next level?

Our Digital Marketing team as a Digital Marketing Specialist, where you'll play a key role in driving customer engagement, retention and growth across a portfolio of leading brands within the ABN Group. Reporting to the Digital Marketing Manager, you'll develop and deliver innovative email marketing campaigns and omni-channel customer journeys that enhance the customer experience and maximise lifetime value.

Other key responsibilities include:

  • Own, develop and execute CRM and lifecycle marketing strategies across a portfolio of residential building brands aligned with individual brand objectives and customer journey stages.
  • Partner with stakeholders to deliver targeted customer journeys, automated campaigns and communications aligned to improve customer engagement and lead conversion through targeted activity.
  • Monitor campaign performance, analyse customer data and provide insights to improve engagement, conversion, retention and advocacy.
  • Manage customer databases and ensure compliance with privacy and communication regulations.
  • Act as the product owner for Marketing Cloud, while coordinating campaign delivery across internal stakeholders and external suppliers.

About You 

We are looking for a passionate and customer-focused marketing professional with a strong understanding of digital marketing, customer engagement and lifecycle communications. You will also bring:

  • Relevant tertiary qualification in Marketing, Communications, Public Relations or a related field.
  • Demonstrated experience delivering CRM, email marketing and customer journey campaigns using Salesforce Marketing Cloud or similar platforms.
  • Strong understanding of digital marketing technologies, analytics tools and using customer data to drive engagement and campaign performance.
  • Excellent stakeholder management skills, with the ability to build strong relationships and collaborate across multiple brands and teams.
  • Sound knowledge of digital marketing compliance requirements, including SPAM, privacy and data legislation; experience with graphic design or web design tools is advantageous.

About Us

For over 45 years, ABN Group has been a leader in building, property and home finance. We have helped thousands of people realise the dream of home ownership, delivering over 100,000 homes across Western Australia and Victoria. From first homes to luxury builds, we’ve earned the trust of our community along the way.

Why ABN Group?

We work to create careers, not just jobs. We invite you to be part of a community that values innovation, passion and excellence. Our employee benefits include:

  • In-house discounts: We offer exclusive savings through our brands, key suppliers and our dedicated discount hub
  • Career growth: Access opportunities to elevate your career within a thriving organisation
  • Wellness focus: Dedicated programs to nurture your well-being
  • Health coverage: Access discounted private health insurance
  • Flexibility: Work arrangements tailored to support your work-life balance
  • Parental leave: Paid leave for both primary and non-primary carers

What's next?

Apply now if who we are resonates with you and you think you have what is required to fill this exciting role.

Applications close: Sunday, 22 November 2026

We reserve the right to commence the recruitment process prior to the closing date. Therefore, we encourage you to apply as soon as possible.

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