What's on offer? 

As a Digital Marketing Executive you will be responsible for the strategy and execution of digital media and communication programs across ABN Victoria’s two retail brands – Boutique Homes and Homebuyers Centre.

Your responsibilities include: 

• Develop and implement digital marketing and lead generation strategies
• Liaise with digital media agencies to set up and align digital campaigns
• Conduct post campaign evaluations to analyse campaign performance
• Regularly review reporting platforms such as; Google Analytics, Looker, Salesforce, Power BI, and Hotjar 
• Create, implement and manage customer communication via Salesforce Marketing Cloud
• Manage customer databases, providing segmented data or Advertising audiences

What can you bring? 

Your sound understanding of the digital media landscape, consumer journeys and communications. Ideally, you will have exposure in delivering digital initiatives that have created a competitive advantage in brand engagement, lead generation and process efficiency.

You will also bring: 

• Bachelor’s degree in Marketing or Digital Communication
• Experience with; Salesforce Marketing Cloud, Facebook Ads manager and Google Ads
• Demonstrated exposure in a range of digital marketing technologies and analytics tools
• Excellent understanding and passion for the digital marketing landscape
• A high level of analytic capability and problem solving
• An understanding of SPAM, Privacy and digital data laws

Who are we? 

ABN Group is Australia’s leading construction, property, and finance company with operations in Victoria and Western Australia. We lead the market in every segment from first homes to luxury residences and we exist to deliver the dream of home ownership. In Victoria, you may better know us as Boutique Homes and Homebuyers Centre.  

Why work with us? 

• Reward and recognition programs that celebrate you 
• Health and wellbeing plans that look after you, including an Employee Assistance Program 
• A culture of belonging where you get to be you 
• You get to take your career anywhere you dare to dream – you own it! 
• Hybrid work arrangements available to support you in work and life 
• Volunteer opportunities with amazing charity partners 
• An accessible and supportive leadership team with clear vision and purpose 
• A values platform that underpins who we are and how we operate 

ABN Group is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion and represents the communities in which we work. 

You must have the right to live and work in Australia to apply for this job.