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Group Head of Marketing

  • 495170
  • Melbourne
  • Marketing/PR/Communications
  • Full-time (Permanent)
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Who Are We? 

At ABN Group, we're one of Australia's leading construction, property and finance organisations. In Victoria, our Boutique Homes and Homebuyers Centre brands help thousands of customers achieve their dream of home ownership. With a strong market position, significant investment in technology and customer transformation, and ambitious plans for the future, we're seeking an exceptional marketing leader to shape the next chapter of our growth. 


Your Impact 

As Group Head of Marketing, you will be the most senior marketing leader within the Victorian business, reporting directly to the General Manager Retail and sitting on the Retail Leadership Team. 

  • Leading the Victorian marketing function across brand, digital, performance marketing, customer communications, CX and marketing technology. 
  • Developing and executing marketing strategies that drive profitable growth, customer acquisition, lead generation and conversion. 
  • Shaping the ongoing evolution of the Homebuyers Centre and Boutique Homes brands while supporting new growth initiatives. 
  • Driving major digital and customer transformation programs, including website, CRM, marketing automation and customer journey initiatives. 
  • Building sophisticated marketing analytics, attribution and performance measurement frameworks. 
  • Leading, coaching and developing a high-performing team. 
  • Acting as a trusted advisor to senior executives and influencing strategic business decisions. 


What We’re Looking For 

  • Proven success leading large and complex marketing functions within customer-centric organisations. 
  • Extensive experience across brand strategy, customer acquisition, digital marketing, CRM, customer experience and marketing technology. 
  • Track record delivering transformational change. 
  • Ability to balance long-term brand investment with measurable commercial outcomes. 
  • Experience building high-performing teams and developing leaders. 
  • Exceptional stakeholder management and influencing capability. 
  • Strong commercial judgement and analytical capability. 


Why You’ll Love Working with Us 

This is a rare opportunity to lead one of the most strategically important functions within a market-leading organisation. Marketing sits at the centre of a significant transformation agenda, with substantial investment underway across technology, customer experience, digital capability and future AI-driven initiatives.

People are at the heart of everything we do. We've built a culture around care, growth and high performance, and we're committed to supporting our people both professionally and personally.

Here's some of what you'll enjoy:

  • Health & wellbeing benefits including onsite gym, flu vaccinations, skin checks, massages and financial wellbeing seminars.
  • Subsidised barista-made coffee onsite.
  • Regular social events and celebrations.
  • Discounts on building your own home.

If you're an influential marketing leader ready to drive transformation, build capability and shape the future of a market-leading business, we'd love to hear from you.

You must have the right to live and work in Australia to apply.

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